user manual computer and technology

I dont think theyve kissed and made up yet.

I dont even think theyre talking.

When one party embarrasses another so badly -- and in public -- you dont expect the hurt one to just take it, do you?

And so Samsung is greeting the arrival of the iPhone 5 with an ad that will run tomorrow in certain national and local newspapers (how modern). It is not a flattering ad. It suggests that the iPhone 5 isnt even good enough to be, well, a copy of the Galaxy S3.

Clearly, its been hastily put together, but its headline -- "It doesnt take a genius" -- rather prepares you for what follows.

Yes, its a list of all the fine, rational reasons why the Galaxy S3 is vintage port compared to the iPhone 5s wine-in-a-box.

And though theres no doubt that the S3 is a fine phone -- especially for those with hands handed down by gorillas -- there is one small element that Samsung might be overlooking.Oh, the Galaxy S3 is full of things the iPhone doesnt have: Palm Swipe Capture, Shake to Update, oh, and NFC -- to name but three.

People dont buy the iPhone for all the features. They buy it for all those quirky, irrational, emotional, maddening reasons that make peoples eyes glaze over and their minds work like a blancmange clock.

Samsungs biggest problem isnt that its phone doesnt have some fine rational attributes. Its that the brand hasnt captured hearts.

There are no lists nor self-help books that can tell you how to do that. That does, sometimes, take a little genius.